Brand strategy and creative direction for companies that are hard to explain. At Eco I set the strategy for three rebrands with the C-suite and named Bend. Before that, 15 years of campaigns for Audi, Google Nest, Call of Duty, Tillamook and Uber.
| Operating specification | Client | Dates |
|---|---|---|
| Brand marketing lead, creative director Set the brand strategy for three company-wide rebrands and repositionings, working with the C-suite: Beam to Bend, Eco itself, and consumer app to B2B infrastructure. Built the brand function that carried them. | Eco | 2023 → now |
| Creative producer Joined Eco to make the films. Built the production pipeline and shipped the first brand work. | Eco | 2022 → 2023 |
| Founder Voice-first macro tracking for iOS. I directed the build and own the architecture, auth and data. 5.0 on the App Store. | TrakMac | 2026 → now |
| Founder, creative director Brand storytelling studio and product lab, run with Gaelyn. Audi, Google Nest, Tillamook, Magnolia, Kilz. | What We Do Collective | 2014 → now |
| Creative director, director and editor Led the story on national campaigns for Call of Duty, Tillamook, Uber, Indeed and Google Nest, from concept and narrative through to the final cut. | 72andSunny, David & Goliath, Omelet, Bandito Brothers | 2011 → 2021 |
One person who carries an idea from the strategy to the shipped thing.
I direct the build with AI writing the code, and I own the architecture, auth and data decisions. Six products shipped.
Campaign architecture, positioning and the AI-search system that took Eco from 6% to 36% of relevant answers.
The translator between the business and the people making the work. Set brand strategy with Eco's C-suite through three rebrands and repositionings, consumer app to B2B.
What We Do Collective since 2014, with Gaelyn. TrakMac, Family Stories TV, SendRecs, Fundly, isall.me.
Filmmaker, artist and musician, now building in public: a small AI creative DIY channel where I make tools and films with AI and show the whole process.
The projects, what each was for, and what happened.
Eco · Brand strategy & creative direction · 2022 → now
Eco had to become a different company three times in three years. Each time I set the brand strategy with the C-suite, then built what carried it to market.
Client work
Products
What We Do Collective · Founder & creative director · 2014 → now
A mom and pop tech company. That wasn't a real category until recently. In the 90s the promise was that anyone with an idea and a computer could build the thing. Code-first AI finally made it true, and a two-person studio can now ship software that used to need a funded team. We make two things: campaigns for other people's brands, and products of our own.
Eco × ETHDenver 2024 · Concept, director, production
Everyone at ETHDenver says crypto payments work. We skipped the booth and made the neighborhood the demo: coffee, cupcakes, BBQ and beer on Larimer St, all paid in Beam for one weekend. When organizers blocked outside food, we moved the demo to a taco vendor inside the venue the same day.
The app, as it ships on the App Store
Three of 15 shorts written, voiced and rendered from code
TrakMac · Founder · 2026 → now
A macro tracker you talk to. I designed the product, the brand and the machine that markets it, and directed the build.
Nanotronics · Director · 2023
Prefabricated, AI-run microchip factories, explained to people who don't build semiconductors. A 3:45 brand film for the launch, which Fast Company covered in October 2023. The same job as making stablecoins legible, in a harder category.
Gate 14 · El Segundo Artwalk 2026 · Concept and build
A live workout written by AI. One task on the wall at a time, claimed and proved from a phone, judged by the machine, and printed as a receipt at the end of the night. A year earlier at the same Artwalk: Beckett's A Piece of Monologue, read while three people rowed, biked and ski-erged to 999 calories.
Self-initiated · Director · 2011 → 2016
A documentary portrait series about people who make things: a ballplayer, a baker, a musician, a designer. Eight episodes over five years, every play organic.
Products from What We Do Collective, the studio I run with my wife Gaelyn since 2014.
Voice-first macro tracker. You talk, it logs. 5.0 on the App Store.
A private, branded streaming channel for family filmmakers. iOS and tvOS.
Send someone the spot. Search to sent in under ten seconds, no signup.
Fundraising for booster foundations, with donations going straight to the school.
A link-in-bio you own, with an MCP server so you can run it by talking to Claude.
Music sharing with the liner notes put back. Ran a summer, shut down on purpose.
Festival selections and awards for films I directed or produced.
Every deliverable on file, one block each, sized by runtime. Hover a block to see what it is. Click to watch.
Brands, agencies and studios I've made work for.
Audi / Netflix / Google / Toyota / Mercedes / Jaguar / Kia / Uber / Indeed / Call of Duty / Tillamook / Kroger / Kilz / Magnolia Paint / Herman Miller / Specialized / Zwift / Callaway / Bulleit / Ministry of Supply / Ace Hotel / Nanotronics / Eco / Gate 14 / 72andSunny / David & Goliath / Omelet / Hecho en 72 / Arcana Academy / Framestore